Psychology of Global Marketing


Case Study Assignment – GBA 440 – International Business In this mini-case study, you will choose a topic of interest related to a specific global business issue covered in the class. You must analyze your case topic and submit it per the schedule in your syllabus. Your case study must integrate the material into a coherent essay with an introduction, headings, and a conclusion, in accordance with APA Formatting Guidelines. The case study will assess your ability to understand, analyze, and synthesize information to produce a clear and coherent conclusion. The case study must be no longer than 2 pages, double spaced, 12 point font, excluding the bibliography and title page. The case study analysis should be well structured, include some of your own research, and be grammatically correct. You will need to bring in information from the text as well as 3-4 outside sources that are relevant to the topic.

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