Explain a competitive analysis of the organization and offering.

Starbucks Strategy and Positioning Analysis

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Complete the following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

  • Intro
  • Describe the organization’s background, industry, and product or service.
  • Describe, in detail, the product or service.
  • Prepare the SWOT analysis of the organization and offering.
  • Explain a competitive analysis of the organization and offering.
  • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your  market segment.
  • Identify the needs that cause your target market to buy.
  • Create a written positioning statement that identifies:
    • Your organization’s product/service
    • Your target market
    • How your product solves the target market’s needs
    • What makes your organization different from its competition

Include at least four sources of research that support your analysis

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