Persuasion using Elaboration Likelihood Model (ELM Theory)

The paper should: ·       Outline the origins of the theory; ·       Describe the basic tenets of the theory; ·       Identify strengths, weaknesses, limitations & criticisms of the theory; ·       Detail relevant and important research studies that have applied the theory; ·       Note how the theory has evolved over time. The paper must be typed, double-spaced, and include all proper citations and references. Source documentation should follow APA style (7th ed.). Grammatical and spelling errors will be penalized. Please proofread your work! Your literature review should be approximately 8-10 pages, excluding references.

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