Submit a 3,500-word strategic marketing report for a sport organisation (SWOT/TOWS and PESTLE)

Assessing your organisation’s situational and external environment using marketing tools such as VMOST, SWOT/TOWS and PESTLE;  Setting out the objective of the marketing/brand strategy and demonstrating why it is an important issue for your sport organisation;  Evaluating customer segments and identifying the appropriate target market(s);  Using the marketing mix, promotional mix and service marketing variables to develop effective and integrated marketing initiatives; and  Identifying ways to measure how well your objectives have been met.

 

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