Starbucks

Research a company of your choice. Review the company web site, business periodicals, and other relevant business information sources to acquire the information requested within this assignment. As you develop your assignment, create appropriate section headings for what is requested within A, B, and C.  Organization of your writing is important. Describe the company’s organizational goals and objectives, values, vision/mission statement, and its internal and external environment.  Describe industry characteristics, competitors, target market characteristics, trends and emerging challenge Identify and explain the company’s strengths, weaknesses, opportunities and threats (SWOT) The body of your finished assignment should be approximately 5 pages and should be correctly formatted by 7th edition APA formatting guidelines. Due no later than 11:59 p.m. Sunday DO NOT PLAGIARIZE!  Your SafeAssign score should be no more than 20%; SafeAssign scores are examined to assure that duplication is restricted to citations and references.

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